It is essential to note that fair trade is a social movement whose primary goal is to help producers in developing countries to have a better trading condition. Without fair trade, the whole thing will look like a situation where a father fights with his three years old son which is not fair. Thus why you find that members of this movement always advocate for a higher pay for exporters as well as improved social and environmental standards. By the end of this subject, you will be in a position to know why most of the people fight for fair trade.
One of the benefits is that it boosts the income of producers. You find that this way they will try to cut the many channels involved in marketing the products which will give the producers a better opportunity to get a larger share from the price of the goods rather than dealing with the distribution company. Besides, the prices of the goods are also paid at agreed and guaranteed fair price for both the manufactures and the producers.
Apart from that, it also helps in boosting the living standards of the producers. This is possible since they have the opportunity to get the best prices from the market as this will boost their earning. I can honestly say that the price of a specific good is computed to cover production cost as well as providing means of livelihood. Also, they also include the premium in the pricing which can be used in facilitating the development projects such as schools.
Most of the people are into fair trade since it involves protection of the environment. It is essential to note that the fair trade certification that is used to manufacture the product does not only show where the goods come from and who benefits from it but it also shows how the good was made and manufactured. One good thing about this is that it will give the consumer a greater satisfaction knowing that the goods are safe as this can also boost sales.
Besides, this is also beneficial since it allows the farmers to have a stronger foothold in the world market. One of the reasons behind this is that the farmers deal directly with the buyers which allows them to obtain a fair price for their products.
Also, fair trade provides a closer link between producers and consumers. You find that nowadays most of the consumers are environmentally conscious and they would want to know more about their products. Not only that but they will also like to know what primary consumers are earning. As a result, it will make the consumers comfortable with the quality of the produce and the farmers will also feel good about fair pay.